The Pestle analysis ( macro )
There are 6 main element in Pestle analysis, include Political, Economic, Social-culture, Technological, Environment and Legal.
There are some element about Political, they are taxation policy, privatization/deregulation policies, environmental legislation, health and safety regulations, public expenditure controls, European Union directives and government stability. The Economic is about interest and inflation tates, consumer confidence, the business cycle, Economic growth prospects, unemployment rates, disposable incomes, Labour costs. And demographics ( population and household numbers ), values in society, changing lifestyles ( e.g. changing attitudes to work and leisure ), changing consumer preferences ( e.g. Attitudes to agree issues ) and levels of education could influence sociol-culture. At technological, alternative means of providing services, scientific discoveries, changing communications technology, new production technology and state of infrastructure are very important. In the environment, climate change, water resources and energy supplies could influence it. Finally, the legal, there are three parts about it, include employment law, company law and business regulation.
In the part of Political, the organisaition must pay attention to the business law, they should get the interest legal. And in the second part, they need know that how about the marketing, and they could make plan to develope the company. And the company should know local custom, let local people enjoy adapt their services, and they could have local marketing. The organisation should not only use the new technologies from the world, but also discover new technology by themself, it is important for a organisation, they need have their own technologies, and get more marketing. Then the environment is about organisation and surrounding, the most important is that organisation should do sustainable development.
Many organisations use Pestle analysis to analyze the macro environment, and most of the analysis is about external, it is useful in nowadays.
